Content marketing refers to the practice of publishing content that does not directly promote a company’s product or brand. But it generates interest in those things by providing relevant and helpful information. Content marketing is one of the digital marketing strategies many companies use to attract potential customers. But in order to achieve success from this, an attracting web design must be used and chosen. This is because bad design impacts how users access and read your content. If you are wondering how to keep on reading until the end to know the answer.
- Accessibility – A web design which is highly accessible is recommended if you are planning to publish informational content on your site. Your navigation should allow users to find the information they want, without clicking through pages of irrelevant content. Why? Because if they dig through page after page to get to the information they’re searching for, they’ll be likely to give up and visit another site instead. So, create a straightforward navigation setup with drop-down menu choices to help your visitors find what they are looking for and access it quickly without stress and hassle.
- Appearance – They say don’t judge a book by its cover, but make it different when it comes to your website. Why? Because your visitors will possibly make judgments about the quality and trustworthiness of your content based on how professional your site looks. That’s why even if your content is easy to find if your design is trash, then people can turn away. So, don’t keep your site outdated and visually unappealing. Instead, create a clean design that illustrates your professionalism that can give your visitors confidence to trust your advice.
- Readability – Aside from the overall look of your site, you should also keep your text visually appealing and easy to read. Why? Because too many fonts can be overwhelming and unprofessional. It would be better if you will stick to one font for titles and another for body copy. Keep in mind that choosing the right fonts and colors is essential for helping your visitors read and comprehend your content. Keep your body copy clean and large enough to be read without struggle.
- Comprehension – Make your website appealing to the eyes and not boring, try to put some photos and graphics. Why? Because many people are visual learners and need graphics and photos to fully understand new topics and information. That’s why visuals are essential to include in your content. Aside from it, using graphics and photos can help your potential customers get a better idea of how they can use your products or services. So, design your site’s layout along with your visual content creatively.
Now that you have learned the impact of web design on content marketing, design your website accordingly to attract potential customers. Use web design to grow your small business and improve your profit. Make it easy for your visitors to find what they’re looking for, and make it enjoyable for them to read.